Tag: brand campaign
How We Created a Sunglasses Campaign: Behind HOKKY’s Brand Strategy
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FanCastWilliam Whittleton When HOKKY approached us to launch their new line of sunglasses, they weren’t looking for a polished corporate campaign. They were building a brand for skaters, cyclists, creatives and adventurers — the kinds of people who carve their own path and don’t need permission to be themselves. So…