Tag: social media video Melbourne
How We Created a Sunglasses Campaign: Behind HOKKY’s Brand Strategy
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FanCastWilliam Whittleton When HOKKY approached us to launch their new line of sunglasses, they weren’t looking for a polished corporate campaign. They were building a brand for skaters, cyclists, creatives and adventurers — the kinds of people who carve their own path and don’t need permission to be themselves. So…
Behind the Scenes with True Leaf Clinic: Big Results on LinkedIn
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FanCastWilliam Whittleton When we posted our video for True Leaf Clinic, we didn’t expect it to become our most popular LinkedIn post yet. Here’s what happened — and what it means for brands thinking about video content. Their Network Showed Up The post outperformed every previous LinkedIn video we’d published,…
Behind the Scenes at YesFitness: Capturing Strength and Community
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FanCastWilliam Whittleton We are lucky to work with businesses that have genuine heart — and YesFitness in Melbourne is a perfect example. It is not just a gym. It is a tight-knit community filled with stories of resilience, motivation and real people backing each other up. So when we got…